In its original iteration, The Crossvine was a drastically different project. Then called Sedona, the development was envisioned as a common grid subdivision with no amenities or overarching brand identity; and because it had no differentiating factors, the project foundered during the economic recession. In the light of a changed housing market, however, Chris Price and his partners saw a unique opportunity to acquire the stalled project and reinvent it as a master-planned community with upmarket homes that would hold their value over a long period of time.

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With multiple amenities, parks and natural spaces, and areas for commercial development, The Crossvine is incomparable to anything that currently exists in Schertz.

 

Throughout the development process, The Crossvine team has worked closely with the City of Schertz to create a community that is mutually beneficial and financially profitable for the developer, the city, and the residents of Schertz. The City is poised to grow rapidly in the next 10 years and the public-private partnership between the City and the developer is bringing innovative, modern, and responsible development ideas to the small town. Both party’s agendas and vision for the project are incorporated in the community’s master plan, and The Crossvine is expected to foster economic growth in the city, adjacent areas, and along the I-10 transportation corridor.